BRAND IDENTITY
PRIVY COCKTAIL LOUNGE
Privy’s brand identity project aims to highlight the lounge’s dimly-lit atmosphere and dedication to sharing exotic cocktails with the community. The process involved creating a custom logo and menu that reflect Privy’s playful yet sophisticated ambiance. The final branding combines elegant design with subtle whimsy, perfectly capturing the essence of the lounge and appealing to its patrons.
![](https://cdn.myportfolio.com/e02f6213-cbfd-4c03-b3df-c118d5a52729/82aa5d84-6fbb-46eb-818b-5ef6afe10f2f_rw_1920.jpg?h=46f7d4b788e967ae4945b5931623dd25)
![](https://cdn.myportfolio.com/e02f6213-cbfd-4c03-b3df-c118d5a52729/da92be25-0df4-46bf-a085-74390a5f1d7a_rw_1200.png?h=d0e97b06032971c97e46ca25a73e8e21)
![](https://cdn.myportfolio.com/e02f6213-cbfd-4c03-b3df-c118d5a52729/c556ca89-5100-40f3-a0be-b85b4fb33e89_rw_3840.jpg?h=5878347403312e5e80293cf299e5b903)
![](https://cdn.myportfolio.com/e02f6213-cbfd-4c03-b3df-c118d5a52729/a8d40638-d891-4a49-a6ad-cea031ac4bae_rw_3840.jpg?h=3a63dda92daedbe1b591eef42e6a7004)
![](https://cdn.myportfolio.com/e02f6213-cbfd-4c03-b3df-c118d5a52729/77ebf21e-7339-4426-b374-e304d15501f5_rw_3840.png?h=ad72bb4b30534b5b6fae1d35b4da4631)
![](https://cdn.myportfolio.com/e02f6213-cbfd-4c03-b3df-c118d5a52729/30e8e3c0-50fd-4c03-b553-91179c21f6f7_rw_1920.png?h=d9fe36413383c2b12ddf52d0dc05e9ed)
![](https://cdn.myportfolio.com/e02f6213-cbfd-4c03-b3df-c118d5a52729/3bb58b3c-018b-42a2-94c9-3fe0b43a29d7_rw_1920.png?h=a905172687c8b83eae859e13c6366786)
![](https://cdn.myportfolio.com/e02f6213-cbfd-4c03-b3df-c118d5a52729/cea15070-8ce5-40b9-b0ec-f2a6390d5e7f_rw_3840.jpg?h=82d4b95f5b05735c00431766259a8cf4)