CUSTOM TYPOGRAPHY
PEAK 7 ADVENTURES
American Advertising Federation
Silver ADDY Award 2024
Elements of Advertising Logo design
This project began with a focus on using custom typography and negative space to create a visual analogy. Through multiple iterations, starting with digital sketches and refining concepts, the process ensured a thorough exploration of ideas. The final design effectively communicates the nonprofit’s identity, showcasing the ability to blend bespoke typography with visual storytelling.
